How to Improve Supply Chain Visibility
- Monitor Industry Trends and Market Shifts
One sensible approach
for any company seeking supply chain improvements is to keep close tabs on
what’s happening within its industry and marketplace. Though that may seem
obvious, factors can change suddenly, and understanding how these shifts will
impact supply or demand is not always simple to determine.
Collecting and
analyzing the right data and insights is the first step to effectively
monitoring industry trends and market changes. Historical data can be helpful
in identifying patterns or trends of the past, but they are just one piece of
the puzzle. Considering quick or unexpected changes in economic conditions,
geopolitical situations, weather forecasts, or competitors’ moves that can
disrupt supply chains is also important. Companies that work closely with their
suppliers and customers can help ensure that they have a good read on critical
factors, such as supplier capacity, constraints farther upstream, and market
demand.
AI tools come with the
ability to analyze massive volumes of data across a variety of interconnected
sources for both the demand and supply side. For example, demand data can
factor in hard numbers such as sales figures, pricing data, and marketing campaign
conversions with sentiment analysis from social media mentions, consumer
reviews, and influences from shifting political or cultural opinions.
AI-powered insights can synthesize all this data in real-time for a more
accurate assessment of demand. Similarly, supply chain management systems with
AI tools can combine the flow of raw materials and goods across the end-to-end
network of supply with incoming logistical data, weather patterns, and regional
trade policies.
- Strengthen Supplier Relationships
Organizations should
be judicious about contracting with reputable partners capable of nimble
problem solving to ensure the smooth flow of raw materials, parts, or goods
when situations suddenly shift. Indeed, good supplier
relationships can be the x factor that elevates supply
chain management from a tactical function to a strategic advantage. Companies
that focus on building and maintaining strong, trusted, mutually beneficial
relationships with their supply chain partners are usually better equipped at responding
to changing conditions while taking advantage of emerging opportunities.
The building blocks of
solid supplier relationships include clear and regular communications, explicit
expectations, mutual trust and consideration, and frequent reviews of
performance and marketplace conditions. The more in sync a company is with its
key suppliers, the more effective it will be at getting ahead of issues and
benefiting from new business opportunities. A solid supplier relationship is
not necessarily one that is without conflict or trouble; what makes these
partnerships work is the parties’ willingness to collaborate, whether times are
good or bad. Of course, it’s also important to know when to end a supplier
relationship that’s no longer serving its purpose. Regular supplier assessments
and reviews of new supplier options are prudent. AI tools can create sentiment
analysis using survey data and public reviews to drive supplier analysis
forward.
- Diversify Sourcing Strategies
Breakdowns in supply
chains have become a fact of life for many companies. Port congestion, supplier
performance issues, and geopolitical turmoil are just a few situations that can
bring a company’s operations to a crawl or even a screeching halt.
One way to mitigate
these supply chain risks is to diversify supplier sourcing. This may mean
contracting with additional suppliers when a primary supplier underperform,
diversifying the supply base geographically, or seeking out more local suppliers
to limit the logistics issues that can gum up the works.
Multisourcing—or
contracting with multiple suppliers—ensures that a company is not relying on a
sole source for a specific need and, therefore, is putting itself at risk of a
single point of failure should supplier issues arise. Nearshoring is the
practice of sourcing raw materials, parts, or finished products closer in
proximity to the company. Although offshoring has long offered the benefit of
lower costs, some of those labor arbitrage benefits have decreased over the
years. In many cases, such savings may now be outweighed by the risks of
relying on a supplier halfway around the globe. Keeping sourcing nearby
typically means shorter lead and logistics times, lower shipping costs, and
potentially fewer supply chain security and safety issues. It may
also afford the opportunity to engage in more frequent management oversight of
quality-control issues.
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