Why Sales Teams Lose Leads
Another common problem is that the landing page doesn’t win over the customer, leading to high bounce rates and poor ROI for your PPC campaign.
You will lose the lead
if your landing page lacks information or isn’t aligned with the buyer’s
intent.
Let’s say an
eco-conscious consumer goes to your landing page to check out the workplace
management app you’re selling. If you don’t say it’s an app you can also use to
track employees’ commutes and specifically explain how to reduce carbon
emission with it, then the consumer will likely think it’s just like the
other workplace management apps and look for cheaper alternatives. On the other
hand, if you mention this important fact from the get-go, they’ll likely make
the purchase then and there.
You may also be seeing
high bounce rates because your landing page is:
- Too slow
- Not compatible with mobile
- Not displaying correctly
- Links are broken
Another common reason you may be losing
leads is because you simply aren’t tracking them properly. Someone who could
have been convinced to buy from you visits your site but then forgets about it,
and because you aren’t tracking them, you have no way to make a second
introduction.
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